Massively increase revenue and get new clients by gaining credibility and visibility through media appearances.

TV News Academy by Lynn Smith is for experts, entrepreneurs and CEOs.

With my 15 years as an anchor at NBC News, MSNBC and CNN Headline News, I show you how to craft, pitch and book a TV news appearance with no experience and no connections while looking like a PRO.

What You'll Learn

Inside TV News Academy

  • Craft and develop your unique and compelling story.
  • Use my pitch template that will allow you to identify a powerful news peg and sell a decision maker on booking you as an expert.
  • Polish your at home set and appearance so you look the part and feel the most confident.
  • Build confidence and shredding fears.
  • Reach the decision makers without spending money.
  • 10 great bonuses filled with insider information of the media business.

$15,000 VALUE

One-time investment to increase your visibility with TV News Academy $1,997

To Reach The Masses

You Need To Know How To
  • Identify what makes your story unique.
  • Pitch to decision makers and be noticed.
  • Appear on camera looking and sounding like a PRO.
  • Present clear and concise messaging to evoke the most impact.
  • Get in the door when you don’t have contacts in the business.

"If you aren't visible you are invisible."

Lynn Smith, Veteran News Anchor Alum NBC News, MSNBC, CNN Headline News

Experts, Entrepreneurs and CEOs are wasting money on ads but they aren't getting results.

TV News Academy by Lynn Smith is the answer because visibility and credibility on TV gets your message out there in a real human way without putting any money into advertising.

You choose.

Waste money on ads or create a message that solves problems and establishes your credibility in the most powerful medium of television.

"Not only did it raise my visibility and help to instantly generate new leads during an economically challenging time in the pandemic, but the credibility alone helped me to land five figures in speaking engagements. "

-Mico Yuk, CEO BI Brainz and Entrepreneur 


"Our average new client at oXYGen is now up by an additional million dollars of investible assets due to my media exposure."

“I had no idea what kind of impact the interview techniques Lynn taught me over the years would have on my business. I feel so fortunate that Lynn Smith trained me to be a media expert." 

Ted Jenkin, Co-Founder and CEO oXYGen Financial

You want to get exposure!

You are an expert who can offer insight into what’s happening in the world.

You are a storyteller who believes the masses will be inspired by your work.

You are an executive who knows your voice is invaluable on a bigger platform.

You want your message to reach the masses to evoke the maximum impact.

You've got a powerful story to share


You aren’t sure how to reach the decision makers.


You wasted money on a PR firm.


You freeze on camera even if you captivate a stage.


You don’t know what decision makers are looking for.


You’re afraid your story or experience isn’t big enough.


You aren’t sure how to look like a PRO on camera.


“A few years ago I met Lynn at a conference where she was teaching a class on how to become an on-air TV news contributor. Lynn’s class was awesome! From how to write a pitch to how to answer a question in a concise manner she is a total pro who loves to support others. As a result of meeting Lynn I was featured on HLN at least a dozen times and subsequently met other producers who I still work with to this day. I gained the confidence to pitch her and a whole team of producers often with success. I can’t think of anyone more qualified to guide others in their journey to being recognized as an expert in their field and be able to share their thoughts on news outlets. “

Dr. Sheryl Ziegler, Dr. Sheryl Ziegler is the best-selling author of Mommy Burnout™, the podcast host of Dr. Sheryl's PodCouch, a regular national and local news contributor and runs a private group practice.

A Look Inside

This is an immersive hybrid course with insider information on how to get in the door and have a stellar TV news appearance to increase your visibility and credibility.

Module 1: Craft your story

We will dig deep into what makes you unique and embrace the weaknesses that may be holding you back. We will also dive into the 3P’s of confidence to shed those inevitable nerves that come with making an appearance on TV.

Module 2: Develop the perfect pitch

We will identify what makes a great pitch and how to make it timely and relevant to a credible news source. This includes how to pitch different shows and what decision makers are looking for in a perfect pitch. You can watch Lynn dissect the pitches of TVNA alumni to see the do's and don'ts of pitching.

Module 3: Lights, Camera, Let’s Get Ready for Action

We will perfect your on camera appearance both physically and aesthetically. What to wear, how to do make-up for TV and what makes a great at-home set. You will see multiple examples of what works and what doesn't for your at-home set.

Module 4: You’re ON

You’re ready to SHINE and now you have to make sure you nail your big moment. This will dig into how to maximize your talk time in an interview, the dos and don’ts of TV News appearances and what to listen for when being interviewed to ensure you deliver for the show (which will get you invited back time and time again). You will watch Lynn do mock interviews with TVNA alumni along with real life examples of good and bad appearances.

VIP experience (*additional cost)

Mastermind calls with Lynn and TVNA members to expand on modules, live Q&A and live mock interviews with Lynn and group feedback.

Bonuses include:

1. Free Guide to Stellar Storytelling

2. Template for the Perfect Pitch

3. Resource Guide to Various TV News Networks

4. Cheat Sheet of TV News Vocabulary

5. Fresh Face to TV News Makeup Ready in Under 30 Mins

6. Video Fresh Face to TV News Makeup Ready in Under 30 Mins 

7. Checklist of What to Ask a PR Firm Before Hiring Them

8. Cheat Sheet of Key Decision Makers in TV News

9. At Home Set Shopping Guide

10. Get Lynn's Look Shopping Guide/Men's fashion guide.


TV News Academy is for experts, entrepreneurs and CEOs.

It is an on-demand program with the option to join the VIP experience for live mastermind calls with Lynn.

All TVNA members will be added to a private facebook group to encourage and energize each other in this new space of expertise.

On-demand Modules:
4 self-guided video modules on your personal online learning platform, complete with cheat sheets, roadmaps, and worksheets to deepen your experience and expertise each week.

$15,000 value

Enroll today $1,997

VIP Experience:
4 additional weeks of Mastermind calls with Lynn and VIP group *additional cost.


Frequently Asked Questions

How long do I have access to the course?

You will have lifetime access to the course.

What equipment/tools will I need to complete the course?

At the beginning of the course, you will only need a computer and an email account.

What do I do if I need help?

If you have a question related to this course, email [email protected] Thanks!

How long is the course?

Plan to take about one month to complete the modules. Working through one module per week. Each module has up to 3 lessons and takes around an hour to complete each module with worksheets depending on your pacing. VIP experience is an additional 4 or 8 weeks.

Can I pay with PayPal?

Yes. On the checkout page under the "Billing Information" section, switch from the Credit Card tab to the PayPal tab. Choose your country and click "Enroll in Course" to be directed to the PayPal checkout.

When does the course start and finish?

The course will be reopened periodically; use the email signup box to receive notifications when the course reopens. Once you have enrolled, you have ongoing access. The course is self-paced and you may take as long as you need to complete it.

“Lynn was able to skillfully pull from me and somehow get me to dig deeper and push me out of my comfort zone to get the most important parts of my story that needed to be communicated through my messaging. She did so with graciousness and kindness. Lynn put her heart and soul into our coaching sessions as if she were creating her own messaging, as if she were building her own brand, and as if she were building her own business."

"I cannot recommend Lynn Smith highly enough. She exceeded expectations, she is a joy to work with, and an absolute true professional.”

Jennifer “JennyQ” Quinn, Livestreamer and Podcaster, 

As a journalist for 20 years, I know what makes a good TV News Appearance. After getting SO MANY bad pitches and seeing epic flubs during interviews when experts were new to TV and didn’t have any media training, I decided to make a career change to help others get on camera and BE GREAT ON TV in the process. 

In the past 15 years, I have:

  • Interviewed the biggest celebrities like Dolly Parton, John Legend, Motley Crue, Ludacris, Janelle Monae, Sheri Shepperd and more.
  • Produced for the TODAY Show.
  • Covered major breaking news like Japan Tsunami, Pulse Nightclub shooting, Aurora theater shooting, Hurricane Harvey and everything in between.
  • Interviewed thousands of experts to understand what makes a decent guest and what makes an EXCELLENT guest.
  • Been the anchor of multiple national broadcasts with insider knowledge of what decision makers are looking for.
  • Established connections with countless industry experts.

“Be Yourself, Everyone Else is Taken”

-Oscar Wilde